About Lori O'Grady

I help growth-stage B2B companies create more predictable growth by aligning their sales systems to how customers buy. 

As founder and principal advisor at valueSTK, I help growth-stage B2B companies create more predictable growth by aligning their sales systems to how customers buy.

Over the years, I've found that most growth-stage companies don't have a tools problem. They have a clarity problem. As businesses grow, sales evolves, buying patterns change, and the systems that once worked no longer reflect how customers actually make decisions.

That's where I work. I help leadership teams uncover buying patterns, align their sales systems, and build a foundation for more predictable growth. The goal isn't simply to implement a CRM. It's to create a sales system that leaders can rely on when it matters most.

My background spans sales operations, CRM, process improvement, and business transformation. I combine strategic thinking with practical execution to help businesses move beyond founder-led sales and build capabilities that scale.

I believe successful businesses create opportunities for customers, employees, and the communities they serve. That's why I'm passionate about helping leaders build resilient businesses designed for long-term growth.