Recession proof your business by listening to the changing goals of your customers. They reveal early inflection points to change direction. Double down on customer experience practices that work.
The streaming market is ripe for disruption. Can you learn from how the big companies are responding? Are there lessons you can apply in your business?
To be successful at innovating focus on practices. While fostering creative ideas is important, how you innovate is a stronger guarantee of success. Look beyond the product. Consider innovating business models, markets and how you do work internally.
At project meetings, PMs appear most credible when they speak deliberately and listen more. You learn more about the customer’s priorities. And what is expected of your team.
For me project management is so much more than the technical elements. Which is why I believe, even if it’s not your title, it’s valuable to explore the certifications. To help you develop competencies that you can use in other leadership roles.
A year in review exercise can help align our short term objectives with our long term vision. A worthy goal for business leaders.
Setting OKRs is challenging for marketers because our goals often rely on outcomes outside of marketing. We need to collaborate with other teams to create objectives. And isolate marketing attribution in creating our key results.
For our marketing portfolio, stepping back to grow, is about taking a periodic look at our business with a critical eye to make tough decisions. Growth isn’t only about what you decide to do. It can be about what you decide to let go of or step away from.