The minute we pick one dashboard tool to rule them all, a new need for data would arise. Our data management is something that needs to evolve as our business evolves. Rather than look to one tool to rule them all, we need to look at consolidating rules to govern our data use.
Dashboards and Reports
Actionable insights are something you can learn to see
Insight is a combination of data and experience when we can’t know everything. We get better at actionable insights from continuously taking action.
Sales Velocity is a metric for Marketing teams too
Sales Velocity is a metric that measures performance of both Marketing and Sales because it is influenced by both. So can be a bridge for discussion on how and what to optimize. Not a bad job for a lagging indicator.
When marketing is considered the poor cousin to sales
Marketing contribution is often overlooked when marketing is thought of as a cost center. It takes time and effort to demonstrate the real contribution to profits.
Can you recognize the difference between an action and an outcome?
We get muddled at times over actions and outcomes. It can happen because often both are activities and we get caught up in cause and effect. We want to focus on the outcome. When our focus is better spent on the actions we take that provide the outcomes they enable.
Towards a consistent level of excellence in all Customer touchpoints
Let’s step back and look at some common touchpoints – Acquisition, Onboarding, Adoption, Retention, Advocacy, and Growth. Each of them can spawn a separate post or series of posts in itself, for now let’s just look at them from a high level.
Executive Reporting – Be Brief, Clear and Complete
To create a good executive status report, be brief, present the facts clearly and make sure your summary covers all areas that need to be addressed.
As an executive, do you keep a personal score card?
So often we keep or demand score cards on the performance of our subordinates or delegates. Have we thought of doing the same for ourselves? If we don’t have a board or investors to report to – who measures us? If we have these, do they measure more than tracking bottom line profitability numbers? What are our other measurements of success?