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Customer Success

Nothing encourages customer success more than customer success

November 26, 2020 by Lori O'Grady Filed Under: The Customer is Everything

Customer Success

It’s key for marketers to understand the idea behind the original intention of Customer Success. How do customers define their own success? How do we measure they achieve it? And how can we help them get there?

Tagged With: Campaigns, Customer Persona, Customer Success, Marketing Strategies, Metrics

Do you track Customer Lifetime Value? What do you do with the info?

January 7, 2020 by Lori O'Grady Filed Under: Measurement

customer lifetime value

Customer Lifetime Value helps us understand a typical customer journey. Watching trends, or deviations from trend, can highlight points in time to improve engagement. Improving the value we both give and gain.

Tagged With: Analytics, Customer Success, Engagement, Metrics

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