• Skip to main content
  • Skip to primary sidebar

valueSTK

  • Home
  • Services
  • Online Learning
  • Blog
  • INSIGHTS Newsletter

Technology Stack

Using Searchie to provide a personalized onboarding experience

March 30, 2022 by Lori O'Grady Filed Under: Technology Stack

personalized onboarding

Offering personalized onboarding as a service is a great way to make sure that your new customers experience the value of your products and services. Using Searchie helps you do it in a way that fits their needs and tailors to how they learn.

Tagged With: Digital Touchpoints, Engagement, Onboarding, Personalization, Searchie

The case for using freemium MarTech

November 23, 2021 by Lori O'Grady Filed Under: Technology Stack

marketing resources

Freemium MarTech can really be of benefit in our businesses. It allows us to flex and try things out without a huge investment. Once we consider a few rules of thumb.

Tagged With: ActiveCampaign, Mailchimp, Marketing, MarTech, Salesforce.com

SMB challenges on the technology frontier

April 30, 2021 by Lori O'Grady Filed Under: Technology Stack

SMB

A big challenge for small-to-medium business is how to leverage advances in technology in cost effective ways. Understanding what tech can do for you, and then trying to find a way that you can do it with the tools you have that fit into your budget.

Tagged With: Innovation, low-code, MarTech, SMB, Technology

Owning your customer data in a cookieless future

February 24, 2021 by Lori O'Grady Filed Under: Also Published On..., Technology Stack

cookieless

A cookieless future is still in the future? Will you be ready when third-party advertisers can’t target and track as well? Can you change your perspectives of how we handle our customer data and privacy?

Tagged With: Campaigns, Customer Persona, Digital Touchpoints, Marketing Strategies, On Medium, Technology

Do you delegate your business habits to technology?

October 29, 2020 by Lori O'Grady Filed Under: Technology Stack

business habits

Do you delegate your habits of business to technology? Or is your use of technology a bad habit? When you can answer what job your business habits do for you, and then delegate that habit to technology, then you really become technology’s master.

Tagged With: Business Operations, Productivity, Technology, Tools

Marketing shouldn’t completely delegate digital transformation to IT

October 16, 2020 by Lori O'Grady Filed Under: Technology Stack

marketing digital transformation

A company’s marketing digital transformation project benefits when Marketing is the internal client. As the voice of the customer, Marketers understand why we want to transform what we do and can make sure it is realized.

Tagged With: Business Insights, CMO, Customer Experience, Digital Transformation, Operations

A funny thing happened on the way to Collision?

May 21, 2019 by Lori O'Grady Filed Under: Technology Stack

on the way to Collision

Are we complicating ourselves? Do we use Tech for things that need a simpler response? On the way to Collision I ran into to someone other people while we were getting off the Subway. They invited me to share an Uber. I declined and jumped on the bus that arrived. Leaving them on the curbside waiting for their Uber.

Salesforce Lightning Experience unveiled – I like it! I know I’m going to love using it!

August 26, 2015 by Lori O'Grady Filed Under: Also Published On..., Technology Stack

Salesforce Lightning

Last night Salesforce held a global online event where they introduced Salesforce Lightening Experience, a major redesign of the user interface on Salesforce that will be available for Sales Cloud in Fall 2015.    I attended a “viewing party” with the Kitchener User Group – 1 of the 100+ such groups around the world that broadcast […]

Tagged With: On LinkedIn, Salesforce Adminstration, Salesforce.com, User Experience

Next Page »

Primary Sidebar

Categories

  • The Customer is Everything
  • Business Alignment
  • Dashboards and Reports
  • Measurement
  • Technology Stack
  • Also Published On…

Recent Posts

  • Customer onboarding is an action the customer does, not you
  • Tactical empathy creates space to focus on the customer
  • When a customer complaint is something you can’t fix
  • The customer transformation is not the end of the story
  • Can a customer experience be both positive and memorable?

valueSTK © 2022 Privacy Policy Terms of Use

Sign up to our mailing list and we’ll send you the free guide Key Metrics by Journey Stage

Get your free guide to the top KPIs marketers track to show success on the customer journey.

Sign up to our mailing list and we’ll send you the free guide “Key Metrics by Journey Stage“. Tracking KPI by a journey stage gives you insight into actions that achieve business results. For the benefit of both the customer and your business.

You may unsubscribe from our list at any time.  Terms of Use and Privacy Policy.