A big challenge for small-to-medium business is how to leverage advances in technology in the way that Enterprise companies can, but in a more cost-effective way. I don’t mean that a SMB should consider taking on the big tech footprint that Enterprise undertakes. It’s more a case of understanding what that tech can do, and then trying to find a way that you can do it with the tools you have that fit into your budget.
A cookieless future is still in the future? Will you be ready when third-party advertisers can’t target and track as well? Can you change your perspectives of how we handle our customer data and privacy?
Do you delegate your habits of business to technology? Or is your use of technology a bad habit? When you can answer what job your business habits do for you, and then delegate that habit to technology, then you really become technology’s master.
A company’s marketing digital transformation project benefits when Marketing is the internal client. As the voice of the customer, Marketers understand why we want to transform what we do and can make sure it is realized.