Offering personalized onboarding as a service is a great way to make sure that your new customers experience the value of your products and services. Using Searchie helps you do it in a way that fits their needs and tailors to how they learn.
Technology Stack
The case for using freemium MarTech
Freemium MarTech can really be of benefit in our businesses. It allows us to flex and try things out without a huge investment. Once we consider a few rules of thumb.
SMB challenges on the technology frontier
A big challenge for small-to-medium business is how to leverage advances in technology in cost effective ways. Understanding what tech can do for you, and then trying to find a way that you can do it with the tools you have that fit into your budget.
Owning your customer data in a cookieless future
A cookieless future is still in the future? Will you be ready when third-party advertisers can’t target and track as well? Can you change your perspectives of how we handle our customer data and privacy?
Do you delegate your business habits to technology?
Do you delegate your habits of business to technology? Or is your use of technology a bad habit? When you can answer what job your business habits do for you, and then delegate that habit to technology, then you really become technology’s master.
Marketing shouldn’t completely delegate digital transformation to IT
A company’s marketing digital transformation project benefits when Marketing is the internal client. As the voice of the customer, Marketers understand why we want to transform what we do and can make sure it is realized.
A funny thing happened on the way to Collision?
Are we complicating ourselves? Do we use Tech for things that need a simpler response? On the way to Collision I ran into to someone other people while we were getting off the Subway. They invited me to share an Uber. I declined and jumped on the bus that arrived. Leaving them on the curbside waiting for their Uber.
Salesforce Lightning Experience unveiled – I like it! I know I’m going to love using it!
Last night Salesforce held a global online event where they introduced Salesforce Lightening Experience, a major redesign of the user interface on Salesforce that will be available for Sales Cloud in Fall 2015. I attended a “viewing party” with the Kitchener User Group – 1 of the 100+ such groups around the world that broadcast […]