YOUR FREE GUIDE!
“KEY METRICS BY JOURNEY STAGE”
Marketing sits at the crossroads of the customer and the business. As a marketer you can sometimes feel like these are dueling priorities. In truth they are not in competition. They need constant alignment.
When you consider a KPI in terms of a customer journey stage, it tells a fuller data story. It provides insight into the health of that stage. It informs your actions. For the benefit of both the customer and your business success.
The “Must Have” Guide to tracking success at every stage of the customer journey.
This valuable resource will enable you to confidently demonstrate marketing’s value. Here’s what you’ll learn when you sign up (it’s FREE!):
WIDEN YOUR VIEW OF THE CUSTOMER JOURNEY
Look beyond lead generation and customer acquisition. To brand building, upselling, retention and advocacy.
DISCOVER THE TOP KPIS TRACKED BY MARKETERS
Compare what you track with what other marketers track at each stage of the customer journey.
TELL A DATA STORY TO THE C-SUITE
Winning over the C-Suite happens when you show business success framed by delighting the customer.
AGREE SUCCESS METRICS WITH THE C-SUITE
Backed by these metrics, you can confidently agree the best marketing objectives for your business, right now.
A Note from Lori O’Grady …
“A real world problem I see is that marketing is often perceived inside the company as a cost center and not the investment center it is. As a technologist, I believe data science is about combining data and business knowledge to find insight and communicate ideas. It is about solving real world problems.
While as a marketing leader you must be laser focused on the customer, at the same time you need to demonstrate to your leadership the contribution to the business. Data science can help us with that. Framing KPIs in terms of the customer journey is just the magic we need.”