I was at an event recently where the audience were SMB business owners. The speaker likes to use fear-based marketing to draw a contrast to what she is advocating. She was painting a picture of all the risks and uncertainty that business leaders have to deal with. A laundry list of common risks for business […]
Recurring revenue matters because it fuels your business
Recurring revenue matters. Imagine a sales engine that not only fuels your business today but keeps running month after month, year after year. That’s the power of recurring revenue. 🚀 One pattern stands out among successful sales teams: businesses with a strong recurring revenue model experience more predictable growth and resilience during market shifts. Here’s […]
Building a Strong Foundation with HubSpot Sales Hub
Discover how to build a strong sales foundation with HubSpot Sales Hub. Assess your team’s readiness and uncover areas for improvement with our Sales Operations Impact Scorecard.
Why would you use Mailchimp with HubSpot Sales Professional?
When using Mailchimp with HubSpot Sales Professional, HubSpot is the one true source of information for the Sales team.
Visualize your progress with an OKR Dashboard in HubSpot
Creating an OKR Dashboard in HubSpot is both a visual and useful way to track ongoing progress on our objectives. When those objectives are revenue goals or customer engagement goals, then the measurable tactics often correlate to activities we do on HubSpot.
Use a marketing and sales SLA to align these two teams
A marketing and sales SLA has a positive impact on how these two key teams work together in your company. It creates visibility into what is going on across your business. Supports a culture of collaboration and cohesion.
