When using Mailchimp with HubSpot Sales Professional, HubSpot is the one true source of information for the Sales team.
Visualize your progress with an OKR Dashboard in HubSpot
Creating an OKR Dashboard in HubSpot is both a visual and useful way to track ongoing progress on our objectives. When those objectives are revenue goals or customer engagement goals, then the measurable tactics often correlate to activities we do on HubSpot.
Use a marketing and sales SLA to align these two teams
A marketing and sales SLA has a positive impact on how these two key teams work together in your company. It creates visibility into what is going on across your business. Supports a culture of collaboration and cohesion.
Use friction as a deliberate tactic to avoid buyer’s remorse
The ideal is to make buying from us easy for the customer. Yet, using friction as a deliberate tactic can help to avoid buyer’s remorse. If we use friction with careful consideration, we can create raving fans.
3 critical principles to consider when setting OKRs for 2024
Using an OKR framework has a stronger impact on your business success than the once a year activity of conducting a business plan review. Underpinning the OKRs with the 3 critical principles discussed here ensures your OKR framework is relevant, achievable, and transformative.
Which team leads sales enablement? It depends!
Which team leads the sales enablement process in your company is a strategic decision. It’s often influenced by the company’s size, maturity, and business objectives. It also depends on customer needs, the sales process complexity, and the culture of the company.
