• Skip to main content
  • Skip to primary sidebar

valueSTK

  • Home
  • Services
  • Online Learning
  • Blog
  • INSIGHTS Newsletter

valueSTK Blog

How to engage customers in an anxious world

September 16, 2021 by Lori O'Grady Filed Under: The Customer is Everything

customer satisfaction over time

The pandemic has turned usually calm people into anxious customers. Understanding how they respond in the face of uncertainty helps us engage more empathetically.

PMs benefit the most from speaking the least and listening

August 13, 2021 by Lori O'Grady Filed Under: Business Alignment

customer why

At project meetings, PMs appear most credible when they speak deliberately and listen more. You learn more about the customer’s priorities. And what is expected of your team.

Tagged With: Communication, Executive Management, Leadership, PMP, Project Management

Embracing project management as a competency in marketing and operations

July 28, 2021 by Lori O'Grady Filed Under: Business Alignment

funnel optimization

For me project management is so much more than the technical elements. Which is why I believe, even if it’s not your title, it’s valuable to explore the certifications. To help you develop competencies that you can use in other leadership roles.

Tagged With: Business Insights, Business Operations, Leadership, Project Management

What does your customer journey map do for you?

June 24, 2021 by Lori O'Grady Filed Under: The Customer is Everything

customer journey mapping

A customer journey map that is actionable and a current representation of the customer’s experience with your company is too valuable a tool to file away on a disk somewhere. How you make use of it is an indicator of the vitality of your company. Use it as a basis to continuously enhance customer experience.

Tagged With: CMO, Customer Experience, Customer Journey, Customer Satisfaction

Customer engagement is an indicator of future engagement

May 27, 2021 by Lori O'Grady Filed Under: Measurement

customer engagement

Tracking customer engagement gives you visibility into where your customer is now and helps predict what they might do in the future. So that you can encourage and nurture even more engagement.

SMB challenges on the technology frontier

April 30, 2021 by Lori O'Grady Filed Under: Technology Stack

SMB

A big challenge for small-to-medium business is how to leverage advances in technology in cost effective ways. Understanding what tech can do for you, and then trying to find a way that you can do it with the tools you have that fit into your budget.

Tagged With: Innovation, low-code, MarTech, SMB, Technology

Customer Satisfaction is complex

March 23, 2021 by Lori O'Grady Filed Under: Also Published On..., The Customer is Everything

customer satisfaction

As we all saw this past year, things can change and change quickly. Customer Satisfaction metrics can be an early warning system of the health of our business. Before you see it in the other metrics like churn, retention, customer lifetime value.

Tagged With: CMO, Customer Experience, Customer Satisfaction, Marketing Strategies, On Medium, Retention

Owning your customer data in a cookieless future

February 24, 2021 by Lori O'Grady Filed Under: Also Published On..., Technology Stack

cookieless

A cookieless future is still in the future? Will you be ready when third-party advertisers can’t target and track as well? Can you change your perspectives of how we handle our customer data and privacy?

Tagged With: Campaigns, Customer Persona, Digital Touchpoints, Marketing Strategies, On Medium, Technology

« Previous Page
Next Page »

Primary Sidebar

Categories

  • The Customer is Everything
  • Business Alignment
  • Dashboards and Reports
  • Measurement
  • Technology Stack
  • Also Published On…

Recent Posts

  • Customer onboarding is an action the customer does, not you
  • Tactical empathy creates space to focus on the customer
  • When a customer complaint is something you can’t fix
  • The customer transformation is not the end of the story
  • Can a customer experience be both positive and memorable?

valueSTK © 2022 Privacy Policy Terms of Use

Get your free guide to the top KPIs marketers track to show success on the customer journey.

Sign up to our mailing list and we’ll send you the free guide “Key Metrics by Journey Stage“. Tracking KPI by a journey stage gives you insight into actions that achieve business results. For the benefit of both the customer and your business.

You may unsubscribe from our list at any time.  Terms of Use and Privacy Policy.