The ideal is to make buying from us easy for the customer. Yet, using friction as a deliberate tactic can help to avoid buyer’s remorse. If we use friction with careful consideration, we can create raving fans.
3 critical principles to consider when setting OKRs for 2024
Using an OKR framework has a stronger impact on your business success than the once a year activity of conducting a business plan review. Underpinning the OKRs with the 3 critical principles discussed here ensures your OKR framework is relevant, achievable, and transformative.
Which team leads sales enablement? It depends!
Which team leads the sales enablement process in your company is a strategic decision. It’s often influenced by the company’s size, maturity, and business objectives. It also depends on customer needs, the sales process complexity, and the culture of the company.
Layer automation, AI and human touch to optimize revenue operations
The layering of automation, AI and human touch can be a powerful tool to optimize revenue operations. It isn’t an either-or response to use one tactic or the other. It’s about deciding a mix that is best for your business uses.
Are your marketing and sales teams allies or frenemies?
Effective leadership, clear communication, shared objectives, and a commitment to the organization’s success are key to ensuring that marketing and sales teams operate as allies rather than frenemies.
Strive for consent from your team in the face of resistance to digital change
A consent discussion is a powerful tool to address a resistance to digital change that your team may experience. Consent aims at resolving objections, rather than seeking compromised agreement. Clearing a path forward for everyone to follow.
