A company’s marketing digital transformation project benefits when Marketing is the internal client. As the voice of the customer, Marketers understand why we want to transform what we do and can make sure it is realized.
Setting OKRs is challenging for marketers because our goals often rely on outcomes outside of marketing. We need to collaborate with other teams to create objectives. And isolate marketing attribution in creating our key results.
A turning point isn’t just about the thing that changes everything, it is about the direction we take afterwards. Our responses. Good and bad. While some will always blame others and the events, there is a growing number of people who are making deliberate decisions about their life and work. About how they show up on a day to day basis.
The minute we pick one dashboard tool to rule them all, a new need for data would arise. Our data management is something that needs to evolve as our business evolves. Rather than look to one tool to rule them all, we need to look at consolidating rules to govern our data use.
When we are looking for business insights that are answers we often have some hypothesis or at least an idea in mind when we look at it. If instead, we look a little deeper and uncover data insight questions we are challenging it. Both approaches can be valuable for marketers.
While we may want to have an easy formulaic answer to how to track LTV, it really depends on your business and your customers. How and why your track it can be unique to your business. So, what do you need to consider when making decisions around it?
Insight is a combination of data and experience when we can’t know everything. We get better at actionable insights from continuously taking action.