Effective leadership, clear communication, shared objectives, and a commitment to the organization’s success are key to ensuring that marketing and sales teams operate as allies rather than frenemies.
Strive for consent from your team in the face of resistance to digital change
A consent discussion is a powerful tool to address a resistance to digital change that your team may experience. Consent aims at resolving objections, rather than seeking compromised agreement. Clearing a path forward for everyone to follow.
Why your business culture needs a dash of hope
By fostering a culture of hope, leaders can inspire their employees, drive positive change, and encourage resilience and innovation. Cultivating hope helps support a vison that an uncertain future can be a positive successful one.
Does your scale up need a CCO?
The CCO role benefits any scale up company with customer centricity as a key value. With many positive impacts on business outcomes as well.
A robust digital roadmap considers business risks
When creating a digital roadmap you need to review key areas of business risk that might be impacted. Review data privacy, staffing needs, operational impacts, cybersecurity risk, and industry regulation. It makes your roadmap more robust.
Exploring strategies to scale your business
Scaling your business is an integral part of growth and success. To ensure your company progresses, you must actively explore strategies to expand into new markets, diversify product offerings, increase operations efficiency, and partner with other businesses.