Reframing customer problems can refine our understanding of it. Make it stronger and more robust. It gives us a better foundation from which to generate solutions.
Seek to understand how your customers make strategic decisions. At the segment level. Then create those conditions in the customer journey for them to make and own decisions.
Recession proof your business by listening to the changing goals of your customers. They reveal early inflection points to change direction. Double down on customer experience practices that work.
Sometimes we can’t fix a customer complaint. Tactical empathy helps you to focus on the customer instead of your short comings. To uncover the impact for the customer. And to open up alternate solution spaces.
Even customers are wired to remember the negative, you can make a positive customer experience with your brand more memorable. You can influence your customers to remember the value in what you do for them. In subtle and consistent ways.
Offering personalized onboarding as a service is a great way to make sure that your new customers experience the value of your products and services. Using Searchie helps you do it in a way that fits their needs and tailors to how they learn.
Excellent customer experience grows by improving every touchpoint over time. Even if some touchpoints are bigger than others. Know your strengths. Listen to your customer. Act on insights. Like all great disciplines, improvement comes with consistent practice.
The streaming market is ripe for disruption. Can you learn from how the big companies are responding? Are there lessons you can apply in your business?