A marketing and sales SLA has a positive impact on how these two key teams work together in your company. It creates visibility into what is going on across your business. Supports a culture of collaboration and cohesion.
Using an OKR framework has a stronger impact on your business success than the once a year activity of conducting a business plan review. Underpinning the OKRs with the 3 critical principles discussed here ensures your OKR framework is relevant, achievable, and transformative.
Which team leads the sales enablement process in your company is a strategic decision. It’s often influenced by the company’s size, maturity, and business objectives. It also depends on customer needs, the sales process complexity, and the culture of the company.
The layering of automation, AI and human touch can be a powerful tool to optimize revenue operations. It isn’t an either-or response to use one tactic or the other. It’s about deciding a mix that is best for your business uses.
Effective leadership, clear communication, shared objectives, and a commitment to the organization’s success are key to ensuring that marketing and sales teams operate as allies rather than frenemies.
A consent discussion is a powerful tool to address a resistance to digital change that your team may experience. Consent aims at resolving objections, rather than seeking compromised agreement. Clearing a path forward for everyone to follow.