I was at an event recently where the audience were SMB business owners. The speaker likes to use fear-based marketing to draw a contrast to what she is advocating. She was painting a picture of all the risks and uncertainty that business leaders have to deal with. A laundry list of common risks for business […]
Recurring revenue matters because it fuels your business
Recurring revenue matters. Imagine a sales engine that not only fuels your business today but keeps running month after month, year after year. That’s the power of recurring revenue. 🚀 One pattern stands out among successful sales teams: businesses with a strong recurring revenue model experience more predictable growth and resilience during market shifts. Here’s […]
Use a marketing and sales SLA to align these two teams
A marketing and sales SLA has a positive impact on how these two key teams work together in your company. It creates visibility into what is going on across your business. Supports a culture of collaboration and cohesion.
3 critical principles to consider when setting OKRs for 2024
Using an OKR framework has a stronger impact on your business success than the once a year activity of conducting a business plan review. Underpinning the OKRs with the 3 critical principles discussed here ensures your OKR framework is relevant, achievable, and transformative.
Which team leads sales enablement? It depends!
Which team leads the sales enablement process in your company is a strategic decision. It’s often influenced by the company’s size, maturity, and business objectives. It also depends on customer needs, the sales process complexity, and the culture of the company.
Layer automation, AI and human touch to optimize revenue operations
The layering of automation, AI and human touch can be a powerful tool to optimize revenue operations. It isn’t an either-or response to use one tactic or the other. It’s about deciding a mix that is best for your business uses.
