Insights Newsletter

In my latest blog post I explore the idea of reframing customer problems. Leading to better validation and generating solutions that impact.

Serving your customers is at the core of your digital strategy. Including enabling tech champions in the business that collaborate with IT.

The pandemic accelerated everyone’s digital transformation plans. It highlighted that what customers want is that you can adapt quickly to whatever happens. Customers expected you to be able to service them online and at home.

Does this time of year encourage you to do an objectives review. Do you use that back-to-school feeling to launch you forward?

What comes to mind when you think of the phrase business expansion. New markets? Hiring employees? New products? Increased revenue? There is no right answer. It might signal where you want to start.

Can you recognize your ideal customer when you see them? Do you go beyond just the problem they have in order to qualify them as ideal? What else do you consider?

I learnt from Duarte, Inc that there are various listening styles. And while we may have a default, we can adapt to the speaker. As a yes, and, I considered how can we use this in our customer feedback strategy. To respond better to customer needs.

What if the language of the customer is contrary to what you think the industry terms means? Sometimes letting go of language and asking clarifying questions is illuminating.