You want the enthusiasm for your products to outlast the renewal date. So, take actions to reward your existing customers to keep that enthusiasm going.
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When you have an opportunity to survey or interview your customers, make sure that you include questions on how they use the product and how easy it is for them to do so. You might be surprised at what you hear.
Thank you for your readership of my newsletter in 2021. I hope it was a great customer experience for you. And that you found value in it.
If you let your customer journey guide you in terms of data collection, your customer experience and your staff workflow benefit. And so to for the insights from your analytics.
To differentiate is a game of inches. Working on one or two of Daniel Burrus’ 7 failures of business growth can pull you ahead. Which one is your Achilles heel? Which ones do you do well?
Improving customer experience helps your core marketing practices. And vice versa. The two approaches work in tandem. Yes, it’s a priority to identify your customer issues. You also need to focus on your core practices.
We need to ask for business. You can always work on your delivery. Or your timing. As best practice follow up with a survey for more information.
All too often people chain their business to MarTech choices that don’t fit. Using freemium services allows us to extend and experiment.