Insights Newsletter

Having a deeper understanding of how our customers react to our anxious world, empowers us to engage with them better. And build trust. So that we can move forward to ideal outcomes together. A change we can carry past the pandemic.

We are wired to look for customer pain points. And use that to motivate people to take action. Yet a positivity bias towards what needs to be done will open up solution spaces. Encouraging innovation.

Rita McGrath describes inflection points as a change that will potentially disrupt future business. Marketers can spot these by challenging our assumptions.

The 80/20 rule tells us to focus on our top customer tier. Yet the 20/80 can be our bread and butter. Automation helps to nurture them too.

Are you benefiting as much as we can from low-code / no-code solutions. Some key use cases where Marketers can take advantage of low-code / no-code are: Extending digital experiences. Experimentation. Prototyping.

When building a business habit that sticks, is it best to practice at the same time or be flexible. Surprisingly, it’s being flexible. In How to Change, Katy Milkman talks about the research she did that came to this conclusion.

Everyone says to identify customer problems. I look deeper for the jobs to be done. It opens up solution spaces. And we focus forward on outcomes.

I am a big believer in just showing up. On a consistent basis. It builds customer expectation. It creates a relationship. And builds trust.