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Do you go at the speed of your customers?

March 23, 2022 by Lori O'Grady Filed Under: Newsletter

setting targets

I love the phrase you meet your customer where they are. Keeping pace with the speed of your customers in terms of technology change is about that too. Even if you are someone that naturally wants to jump ahead and be a trailblazer.

Does your onboarding lead customers to realize quick wins?

March 16, 2022 by Lori O'Grady Filed Under: Newsletter

tech overwhelm

Providing options for a personalized onboarding path is important. But you won’t know what’s the best path unless you first listen to what they need. Often you aren’t able to listen until you first ask.

How can personalization benefit customer experience?

March 9, 2022 by Lori O'Grady Filed Under: Newsletter

customer satisfaction

Next time, you encounter a vendor that provides you exactly with what you need when you need it. Don’t’ think it’s magic. It was probably personalization.

What still puzzles you about your customer?

March 2, 2022 by Lori O'Grady Filed Under: Newsletter

viral moments

A discovery interview seeks a wider view of the customer. Sometimes beyond the boundaries of our business. What are their problems. Their aspirations. It shapes our customer personas.

Do you meet your customers where they are?

February 23, 2022 by Lori O'Grady Filed Under: Newsletter

revenue cycle

What if the entry point of your customer’s journey is not where you think it should be? Do you meet your customers where they are instead?

How do you know your best ideas are the best?

February 16, 2022 by Lori O'Grady Filed Under: Newsletter

customer expectation

Marketers are creative. So, generating ideas is the easy part. Knowing they are your best ideas requires exploration and evaluation

Do you tackle customer journey improvements as a disciplined practice?

February 9, 2022 by Lori O'Grady Filed Under: Newsletter

strength

When you approach customer journey improvements as an ongoing practice, you increase customer experience at every touchpoint.

Do you balance persistence and innovation in your work?

February 2, 2022 by Lori O'Grady Filed Under: Newsletter

persistence and innovation

Happy Groundhog day! Now synonymous with ruts. Yet we need both persistence and innovation in our work practices. The magic is in the balance.

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