Understanding how your customers make strategic decisions can help you personalize journeys to create what they need to make a good decision.
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Do you remember losing a customer for the first time?
Faced with the first cancel, a new membership owner agonized over losing a customer. Wondering what to do with the feedback as to why they left.
When is your audience big enough to put an offer in front of them?
I learnt from Amy Porterfield that audience building never ends. Even after you start creating offers. So then, when is it big enough to start? That all depends on your business expectations.
What if your customer doesn’t see themselves in the transformation
Customers don’t see themselves in the transformation. You need to connect with who they are today and show them a path to their future self.
Do you have an SEO optimized public facing knowledge base?
Do you have an SEO optimized public facing knowledge base? I know a mouthful. And a lot in it. Knowledge base can be a lot of things. Including help, intro courses, and how-to articles. Once upon a time, vendors used to keep all their product info behind a payment firewall. And while it’s important to […]
Are you waiting for the recession or talking to customers now?
For business to be recession proof – look forward. Early inflection points that indicate the direction are found by listening to customers.
The best onboarding happens without your customer knowing
The best onboarding is seamless and frictionless. Customers might not even notice it happened. Still, it creates traction as a customer. Just ask, Apple.
Does your customer transformation wording need a bit of work?
n B2B, we often speak of the customer transformation as business outcomes. Yet, since customers are people, there is individual growth too.