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Business Growth

What can you learn from irritating sales call requests?

April 13, 2022 by Lori O'Grady Filed Under: Newsletter

customer why

I’m irritated when someone reaches out with a connection request on LinkedIn, then quickly follows up with an ask for the sales call. I’m learning to ask what does that tell me about my own sales style. I need to ask for business in a way that not only works, but works for me.

Tagged With: Business Growth, Customer Experience, Customer Persona, Sales Conversion

Marketing portfolio growth sometimes means saying no

September 11, 2020 by Lori O'Grady Filed Under: Business Alignment

marketing portfolio

For our marketing portfolio, stepping back to grow, is about taking a periodic look at our business with a critical eye to make tough decisions. Growth isn’t only about what you decide to do. It can be about what you decide to let go of or step away from.

Tagged With: Business Growth, CMO, Innovation, Marketing Investment, Marketing Strategies

Marketing OKRs steer strategy towards the future

June 17, 2020 by Lori O'Grady Filed Under: Also Published On..., Business Alignment

marketing OKRs

Marketing OKRs are a simple and effective way for companies to state and track their goals. We can then plan programs and drive initiatives towards achieving the key results. As a strategy tool, it then can steer where we put our energy. What campaigns we will run. How we spend our budget.

Tagged With: Business Agility, Business Growth, Marketing Strategies, Metrics, OKR, On LinkedIn, On Medium

The Border is an Imaginary Line

August 12, 2015 by Lori O'Grady Filed Under: The Customer is Everything

The essence of the lesson learned is that geographical boarders are made by man and business can and does regularly work across them. Though for a variety of self-limiting reasons, Canadian tech companies often believe they have to make it locally first before they venture abroad. Yet with larger more lucrative markets outside of the country, it’s actually sometimes easier to achieve success outside of the country first. A strange but true Canadianism.

Tagged With: Business Growth, Startup

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