The benefit of a total experience strategy, not just looking at the individual pieces of customer, user, and employee experiences, is that you build stronger robust digital experiences.
Reframing customer problems increases understanding
Reframing customer problems can refine our understanding of it. Make it stronger and more robust. It gives us a better foundation from which to generate solutions.
Personalize journeys to how your customers make strategic decisions
Seek to understand how your customers make strategic decisions. At the segment level. Then create those conditions in the customer journey for them to make and own decisions.
When a customer complaint is something you can’t fix
Sometimes we can’t fix a customer complaint. Tactical empathy helps you to focus on the customer instead of your short comings. To uncover the impact for the customer. And to open up alternate solution spaces.
Make customer experiences memorable for all the right reasons
Even customers are wired to remember the negative, you can make a positive customer experience with your brand more memorable. You can influence your customers to remember the value in what you do for them. In subtle and consistent ways.
Touchpoint quality increases customer experience
Excellent customer experience grows by improving every touchpoint over time. Even if some touchpoints are bigger than others. Know your strengths. Listen to your customer. Act on insights. Like all great disciplines, improvement comes with consistent practice.