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Digital Transformation

Marketing shouldn’t completely delegate digital transformation to IT

October 16, 2020 by Lori O'Grady Filed Under: Technology Stack

marketing digital transformation

A company’s marketing digital transformation project benefits when Marketing is the internal client. As the voice of the customer, Marketers understand why we want to transform what we do and can make sure it is realized.

Tagged With: Business Insights, CMO, Customer Experience, Digital Transformation, Operations

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