Select a change agent that can lead well and gain buy-in. Do that and your change initiatives are likely to be one of the few hat succeed.
Anchor your digital transformation strategy on providing value
Your digital transformation strategy works best when you anchor it on providing real value to the customer. Using automation, data and tools in customer operations enhance the experience.
Marketing shouldn’t completely delegate digital transformation to IT
A company’s marketing digital transformation project benefits when Marketing is the internal client. As the voice of the customer, Marketers understand why we want to transform what we do and can make sure it is realized.