When selecting a change agent, choose one that can lead well and gain buy-in. Do that and your change initiatives are likely to be one of the few that succeed.
PMs benefit the most from speaking the least and listening
At project meetings, PMs appear most credible when they speak deliberately and listen more. You learn more about the customer’s priorities. And what is expected of your team.
Embracing project management as a competency in marketing and operations
For me project management is so much more than the technical elements. Which is why I believe, even if it’s not your title, it’s valuable to explore the certifications. To help you develop competencies that you can use in other leadership roles.
When marketing is considered the poor cousin to sales
Marketing contribution is often overlooked when marketing is thought of as a cost center. It takes time and effort to demonstrate the real contribution to profits.
Strategy and Tactics aren’t in competition
Being a strategic thinker, I’ve always loved the story that described the difference between leadership and management by using a metaphor of a team fighting their way through the jungle. Where the manager uses tactics to enable the team and the leader uses strategy to set the direction. In truth you need both.
Celebrating ALL Women working in Tech
All women working in the tech industry make a contribution to the industry, not just those in developer roles. Working in it, even on the “business-side”, they know a lot about tech. If you work in Tech, and you self-identify as a women, you are a Women in Tech. Regardless of your role, level or experience. I want to celebrate them all.