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Innovation

Learn from watching a market in disruption

January 18, 2022 by Lori O'Grady Filed Under: Business Alignment

list pruning

The streaming market is ripe for disruption. Can you learn from how the big companies are responding? Are there lessons you can apply in your business?

Tagged With: Disruption, Innovation, Market Risk, Pricing, Value

How not to fail at innovation execution

November 10, 2021 by Lori O'Grady Filed Under: Business Alignment

ai value

To be successful at innovating focus on practices. While fostering creative ideas is important, how you innovate is a stronger guarantee of success. Look beyond the product. Consider innovating business models, markets and how you do work internally.

Tagged With: Innovation

SMB challenges on the technology frontier

April 30, 2021 by Lori O'Grady Filed Under: Technology Stack

SMB

A big challenge for small-to-medium business is how to leverage advances in technology in cost effective ways. Understanding what tech can do for you, and then trying to find a way that you can do it with the tools you have that fit into your budget.

Tagged With: Innovation, low-code, MarTech, SMB, Technology

Marketing portfolio growth sometimes means saying no

September 11, 2020 by Lori O'Grady Filed Under: Business Alignment

marketing portfolio

For our marketing portfolio, stepping back to grow, is about taking a periodic look at our business with a critical eye to make tough decisions. Growth isn’t only about what you decide to do. It can be about what you decide to let go of or step away from.

Tagged With: Business Growth, CMO, Innovation, Marketing Investment, Marketing Strategies

When complex customer problems complicate messaging

May 14, 2020 by Lori O'Grady Filed Under: The Customer is Everything

complex customer problems

Sometimes complex customer problems require complex solutions. We can get stuck in considering how do we address it instead of thinking of the customer first. Addressing the complex problems of your customer requires finding a way to be part of the bigger ecosystem that the customer’s complex issue sits in.

Tagged With: Customer Problems, Innovation, Marketing, Value Proposition

Why is the Canadian Tech Entrepreneurial Dream too often just a wish for a multi-million dollar exit?

August 13, 2014 by Lori O'Grady Filed Under: Business Alignment

When listening to Canadian would-be entrepreneurs, it seems that quite often you hear their dream is to start a company, grow it to the point where some other larger American company comes along and buys it, enabling the original founders to walk away with millions of dollars.

Tagged With: Business Operations, Engagement, Entrepreneur, Founder, Innovation, Lean Startup, no-index

What is Innovation anyway

July 11, 2014 by Lori O'Grady Filed Under: The Customer is Everything

Innovation is a new or better way of doing valued things.
Innovation occurs when an idea, project or new invention is adopted by users at scale.

Tagged With: Business Operations, Innovation, no-index

True Innovators welcome competition

March 19, 2014 by Lori O'Grady Filed Under: Business Alignment

The concept was put forward simply. When what you are developing is so innovative that you are developing something not previously envisioned, having other players do something similar helps build credibility for your product. If you are the only one exposing a novel idea or product, then people may not listen. If there is more than one voice promoting new concepts, then the market may be more willing to embrace and adopt the new ideas.

Tagged With: Competitive Analysis, Entrepreneur, Founder, Innovation, Lean Startup

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