The streaming market is ripe for disruption. Can you learn from how the big companies are responding? Are there lessons you can apply in your business?
If customers already knew the full value of what we offer, they may be getting it from somewhere else or already have solved the problem for themselves. So often, the ones that need our help the most are the ones that see our value the least.
An early focus on achieving scale takes away from the initial priorities of discovery and validation – achieving product / market fit and then subsequently problem / solution fit. If a company scales without nailing operational efficiencies then they can lose control over customer acquisition costs and operational costs. The more customers you have, then the harder it can be to actually identify the need for and perform necessary pivots.