Freemium MarTech can really be of benefit in our businesses. It allows us to flex and try things out without a huge investment. Once we consider a few rules of thumb.
MarTech
SMB challenges on the technology frontier
A big challenge for small-to-medium business is how to leverage advances in technology in cost effective ways. Understanding what tech can do for you, and then trying to find a way that you can do it with the tools you have that fit into your budget.