• Skip to main content
  • Skip to primary sidebar

valueSTK

  • Home
  • Services
  • Members
  • Blog
  • INSIGHTS Newsletter

Value Proposition

When complex customer problems complicate messaging

May 14, 2020 by Lori O'Grady Filed Under: The Customer is Everything

complex customer problems

Sometimes complex customer problems require complex solutions. We can get stuck in considering how do we address it instead of thinking of the customer first. Addressing the complex problems of your customer requires finding a way to be part of the bigger ecosystem that the customer’s complex issue sits in.

Tagged With: Customer Problems, Innovation, Marketing, Value Proposition

Does your B2B Customer Persona include their job KPIs

April 30, 2015 by Lori O'Grady Filed Under: Measurement

Now let’s consider instead that your B2B customer decision maker is an area Sales Manager. This Sales Manager measured on Market Share and Revenue as well, but they may be more directly measured on the length of the sales cycle and their team’s lead to conversion rate. For this customer, your messaging could focus more on the impact of closing deals anytime anywhere; enabling their mobile sales teams to close deals faster, as well as cutting down on the number of buyers who change their mind in the previous extended time before the invoice was sent.

Tagged With: Customer Persona, Value Proposition

Why you should treat Partners and Employees as Customers

March 25, 2015 by Lori O'Grady Filed Under: Business Alignment

It’s not reasonable to expect people to contribute to our business without return. We need to consider what’s in it for them. I believe that we need to look at partners and employees as customers. They pay us with their time, their outputs, the doors they open and their loyalty.

Tagged With: Employees, Partners, Value Proposition

Can you quantify the value you provide customers?

February 25, 2015 by Lori O'Grady Filed Under: Also Published On..., Measurement

how do we know if our Customers are realizing these benefits? Do our Customers know they are achieving these benefits? And more importantly – do our Customers agree that these are the key benefits they want from our offering? To answer these questions we need to make the Value Proposition more than just a marketing statement. We need to make it a living breathing part of the business.

Tagged With: Engagement, On LinkedIn, Retention, Value Proposition

Why Startups should worry about Brand second

January 7, 2015 by Lori O'Grady Filed Under: Also Published On..., Business Alignment

startup customer acquisition

Startups primary focus is customer acquisition. This happens by refining the customer persona, defining and branding positioning statement and responding to the customer buying cycle. You lean this by engaging with customers. Working on brand comes second.

Tagged With: Brand, Customer Buying Process, Customer Persona, Engagement, Founder, On LinkedIn, Value Proposition

Why you might want to have a Pitch Deck ready even if you are not looking for funding

December 10, 2014 by Lori O'Grady Filed Under: Business Alignment

For the entrepreneur, life is often “just-in-time”. With this in mind, the typical Founder is likely to delay putting together a pitch deck until if or when they decide to go for external funding. I would like to present a contrarian view as to why creating a business pitch is actually one of the things they should be doing, even if they aren’t looking for funding today.

Tagged With: Entrepreneur, Funding, Product-Market Fit, Value Proposition

What market sector is your company in?  How you answer the question speaks volumes

November 19, 2014 by Lori O'Grady Filed Under: The Customer is Everything

I’ve been doing customer discovery interviews of Founders that start off with some demographic questions to place some context around the discovery questions that are the meat of the interview. It’s been interesting to hear the answer the Founder gives. Because it’s usually phrased in one of two ways: self-reflective in language that talks about the function of the company; or in customer-centric language that describes the market that the customer sits in.

Tagged With: Brand, Market Segment, Value Proposition

When should you “unbundle” a product or service?

October 8, 2014 by Lori O'Grady Filed Under: The Customer is Everything

How do you identify when a piece of a product or an individual service may be something that can actually stand on its own, and may actually perform better if it was unbundled from the whole?

Tagged With: Business Model Canvas, Market Segment, Product Features, Value Proposition

Next Page »

Primary Sidebar

Categories

  • The Customer is Everything
  • Business Alignment
  • Dashboards and Reports
  • Measurement
  • Technology Stack
  • Also Published On…

Recent Posts

  • Are you waiting for the recession or talking to customers now?
  • Is your online business recession proof?
  • The best onboarding happens without your customer knowing
  • Does your customer transformation wording need a bit of work?
  • Debating a monthly or annual subscription for your members? Is one better?

valueSTK © 2022 Privacy Policy Terms of Use

Sign up to our mailing list and we’ll send you the free guide Key Metrics by Journey Stage

Get your free guide to the top KPIs marketers track to show success on the customer journey.

Sign up to our mailing list and we’ll send you the free guide “Key Metrics by Journey Stage“. Tracking KPI by a journey stage gives you insight into actions that achieve business results. For the benefit of both the customer and your business.

You may unsubscribe from our list at any time.  Terms of Use and Privacy Policy.