Offering personalized onboarding as a service is a great way to make sure that your new customers experience the value of your products and services. Using Searchie helps you do it in a way that fits their needs and tailors to how they learn.
Are you customers tolerating things that really are a retention risk
When a product is new and innovative, there are things customers live with because gains outweigh pains. But is there a future retention risk?
When marketing is considered the poor cousin to sales
Marketing contribution is often overlooked when marketing is thought of as a cost center. It takes time and effort to demonstrate the real contribution to profits.
Do you track Customer Lifetime Value? What do you do with the info?
Customer Lifetime Value helps us understand a typical customer journey. Watching trends, or deviations from trend, can highlight points in time to improve engagement. Improving the value we both give and gain.
How do you protect and grow an account when the customer is dissatisfied for good reason?
It happens. Buggy software. Late delivery. Escalations. Sometimes we disappoint customers. It happens. But then how do you protect and grow the account in these situations? How do you start a turn-around? There are strategies that can help.
Only the people who love us tell us when there’s food on our faces
Outside of your circle of long standing customers it can sometimes be really hard to get solid actionable feedback that can help improve our businesses. Yet, one of the best ways to get quick wins in business is to be able to quickly and proactively respond to constructive feedback before it turns into an escalation that also needs damage repair. It’s also important to not fall into the trap of only listening to the squeaky wheel.