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Churn

How do you protect and grow an account when the customer is dissatisfied for good reason?

November 15, 2018 by Lori O'Grady Filed Under: The Customer is Everything

It happens. Buggy software. Late delivery. Escalations. Sometimes we disappoint customers. It happens. But then how do you protect and grow the account in these situations? How do you start a turn-around? There are strategies that can help.

Tagged With: Churn, Engagement, no-index, Retention

When should you offer your existing customers a deal?

March 18, 2015 by Lori O'Grady Filed Under: The Customer is Everything

If you run any type of repeat or subscriber business, where you have an existing contract or agreed price, then your deals and marketing efforts to acquire new customers, can sometimes be perceived as negative marketing to existing customers if they aren’t offered any deals at all. Especially, if they are not happy or at risk of churn.

Tagged With: Churn, Engagement, Retention

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