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Metrics

Tie your measurement plan to the customer journey

December 21, 2021 by Lori O'Grady Filed Under: Measurement

marketing digital transformation

Creating a measurement plan tied to the customer journey improves customer experience and staff workflow. And better analytics insights!

Tagged With: Analytics, Customer Journey, Metrics

Nothing encourages customer success more than customer success

November 26, 2020 by Lori O'Grady Filed Under: The Customer is Everything

Customer Success

It’s key for marketers to understand the idea behind the original intention of Customer Success. How do customers define their own success? How do we measure they achieve it? And how can we help them get there?

Tagged With: Campaigns, Customer Persona, Customer Success, Marketing Strategies, Metrics

Why is setting OKRs so hard for marketers?

September 24, 2020 by Lori O'Grady Filed Under: Also Published On..., Business Alignment

setting OKRs

Setting OKRs is challenging for marketers because our goals often rely on outcomes outside of marketing. We need to collaborate with other teams to create objectives. And isolate marketing attribution in creating our key results.

Tagged With: Business Insights, CMO, Marketing Strategies, Metrics, OKR, On LinkedIn

Why one dashboard tool to rule them all fails

August 28, 2020 by Lori O'Grady Filed Under: Dashboards and Reports

dashboard tool

The minute we pick one dashboard tool to rule them all, a new need for data would arise. Our data management is something that needs to evolve as our business evolves. Rather than look to one tool to rule them all, we need to look at consolidating rules to govern our data use.

Tagged With: Business Insights, CMO, Marketing Strategies, Metrics, Technology

Customer Satisfaction data gathering rules of thumb

August 12, 2020 by Lori O'Grady Filed Under: Also Published On..., Measurement

customer satisfaction

Customer satisfaction is a key indicator of the health of your business. Both an early warning system and a validation of your efforts. It can be a key guidepost all along the customer journey and demonstrate the impact that your marketing efforts are having on your business objectives.

Tagged With: Customer Journey, Customer Satisfaction, Metrics, On LinkedIn, On Medium, Salesforce.com

Actionable insights are something you can learn to see

June 25, 2020 by Lori O'Grady Filed Under: Dashboards and Reports

actionable insights

Insight is a combination of data and experience when we can’t know everything. We get better at actionable insights from continuously taking action.

Tagged With: AI, Business Insights, Marketing Strategies, Metrics

Marketing OKRs steer strategy towards the future

June 17, 2020 by Lori O'Grady Filed Under: Also Published On..., Business Alignment

marketing OKRs

Marketing OKRs are a simple and effective way for companies to state and track their goals. We can then plan programs and drive initiatives towards achieving the key results. As a strategy tool, it then can steer where we put our energy. What campaigns we will run. How we spend our budget.

Tagged With: Business Agility, Business Growth, Marketing Strategies, Metrics, OKR, On LinkedIn, On Medium

Let marketing outcomes lead you out of your cognitive bias

May 22, 2020 by Lori O'Grady Filed Under: Also Published On..., Measurement

marketing outcomes

I found myself in discussion this week with some people that were creating their first sales page. They were making making decisions about the roll out of that were based on beliefs they held. Yet bigger providers in their field were doing contrary things to achieve marketing outcomes. I believe in doing what is known to work, instead of what your cognitive bias wants you to do.

Tagged With: Campaigns, Experiments, Marketing Strategies, Metrics, On Medium

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