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Marketing Strategies

Customer Satisfaction is complex

March 23, 2021 by Lori O'Grady Filed Under: Also Published On..., The Customer is Everything

customer satisfaction

As we all saw this past year, things can change and change quickly. Customer Satisfaction metrics can be an early warning system of the health of our business. Before you see it in the other metrics like churn, retention, customer lifetime value.

Tagged With: CMO, Customer Experience, Customer Satisfaction, Marketing Strategies, On Medium, Retention

Owning your customer data in a cookieless future

February 24, 2021 by Lori O'Grady Filed Under: Also Published On..., Technology Stack

cookieless

A cookieless future is still in the future? Will you be ready when third-party advertisers can’t target and track as well? Can you change your perspectives of how we handle our customer data and privacy?

Tagged With: Campaigns, Customer Persona, Digital Touchpoints, Marketing Strategies, On Medium, Technology

Nothing encourages customer success more than customer success

November 26, 2020 by Lori O'Grady Filed Under: The Customer is Everything

Customer Success

It’s key for marketers to understand the idea behind the original intention of Customer Success. How do customers define their own success? How do we measure they achieve it? And how can we help them get there?

Tagged With: Campaigns, Customer Persona, Customer Success, Marketing Strategies, Metrics

Why is setting OKRs so hard for marketers?

September 24, 2020 by Lori O'Grady Filed Under: Also Published On..., Business Alignment

setting OKRs

Setting OKRs is challenging for marketers because our goals often rely on outcomes outside of marketing. We need to collaborate with other teams to create objectives. And isolate marketing attribution in creating our key results.

Tagged With: Business Insights, CMO, Marketing Strategies, Metrics, OKR, On LinkedIn

Marketing portfolio growth sometimes means saying no

September 11, 2020 by Lori O'Grady Filed Under: Business Alignment

marketing portfolio

For our marketing portfolio, stepping back to grow, is about taking a periodic look at our business with a critical eye to make tough decisions. Growth isn’t only about what you decide to do. It can be about what you decide to let go of or step away from.

Tagged With: Business Growth, CMO, Innovation, Marketing Investment, Marketing Strategies

Why one dashboard tool to rule them all fails

August 28, 2020 by Lori O'Grady Filed Under: Dashboards and Reports

dashboard tool

The minute we pick one dashboard tool to rule them all, a new need for data would arise. Our data management is something that needs to evolve as our business evolves. Rather than look to one tool to rule them all, we need to look at consolidating rules to govern our data use.

Tagged With: Business Insights, CMO, Marketing Strategies, Metrics, Technology

Actionable insights are something you can learn to see

June 25, 2020 by Lori O'Grady Filed Under: Dashboards and Reports

actionable insights

Insight is a combination of data and experience when we can’t know everything. We get better at actionable insights from continuously taking action.

Tagged With: AI, Business Insights, Marketing Strategies, Metrics

Marketing OKRs steer strategy towards the future

June 17, 2020 by Lori O'Grady Filed Under: Also Published On..., Business Alignment

marketing OKRs

Marketing OKRs are a simple and effective way for companies to state and track their goals. We can then plan programs and drive initiatives towards achieving the key results. As a strategy tool, it then can steer where we put our energy. What campaigns we will run. How we spend our budget.

Tagged With: Business Agility, Business Growth, Marketing Strategies, Metrics, OKR, On LinkedIn, On Medium

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