• Skip to main content
  • Skip to primary sidebar

valueSTK

  • Home
  • Services
  • Members
  • Blog
  • INSIGHTS Newsletter

On Medium

Customer Satisfaction is complex

March 23, 2021 by Lori O'Grady Filed Under: Also Published On..., The Customer is Everything

customer satisfaction

As we all saw this past year, things can change and change quickly. Customer Satisfaction metrics can be an early warning system of the health of our business. Before you see it in the other metrics like churn, retention, customer lifetime value.

Tagged With: CMO, Customer Experience, Customer Satisfaction, Marketing Strategies, On Medium, Retention

Owning your customer data in a cookieless future

February 24, 2021 by Lori O'Grady Filed Under: Also Published On..., Technology Stack

cookieless

A cookieless future is still in the future? Will you be ready when third-party advertisers can’t target and track as well? Can you change your perspectives of how we handle our customer data and privacy?

Tagged With: Campaigns, Customer Persona, Digital Touchpoints, Marketing Strategies, On Medium, Technology

Customer Satisfaction data gathering rules of thumb

August 12, 2020 by Lori O'Grady Filed Under: Also Published On..., Measurement

customer satisfaction

Customer satisfaction is a key indicator of the health of your business. Both an early warning system and a validation of your efforts. It can be a key guidepost all along the customer journey and demonstrate the impact that your marketing efforts are having on your business objectives.

Tagged With: Customer Journey, Customer Satisfaction, Metrics, On LinkedIn, On Medium, Salesforce.com

Customer journey mapping or revenue funnel optimization?

July 23, 2020 by Lori O'Grady Filed Under: Also Published On..., The Customer is Everything

customer journey mapping

Customer journey mapping or funnel optimization? They are different perspectives of the same thing. One is the the view from the customer’s perspective. One is our gated internal process. We need both in our business.

Tagged With: Customer Experience, Customer Journey, Funnel Optimization, On LinkedIn, On Medium, Revenue Analytics

How you use LTV is unique to your business

July 2, 2020 by Lori O'Grady Filed Under: Also Published On..., Measurement

LTV

While we may want to have an easy formulaic answer to how to track LTV, it really depends on your business and your customers. How and why your track it can be unique to your business. So, what do you need to consider when making decisions around it?

Tagged With: Analytics, Business Insights, Customer Relationships, LTV, OKR, On LinkedIn, On Medium

Marketing OKRs steer strategy towards the future

June 17, 2020 by Lori O'Grady Filed Under: Also Published On..., Business Alignment

marketing OKRs

Marketing OKRs are a simple and effective way for companies to state and track their goals. We can then plan programs and drive initiatives towards achieving the key results. As a strategy tool, it then can steer where we put our energy. What campaigns we will run. How we spend our budget.

Tagged With: Business Agility, Business Growth, Marketing Strategies, Metrics, OKR, On LinkedIn, On Medium

Let marketing outcomes lead you out of your cognitive bias

May 22, 2020 by Lori O'Grady Filed Under: Also Published On..., Measurement

marketing outcomes

I found myself in discussion this week with some people that were creating their first sales page. They were making making decisions about the roll out of that were based on beliefs they held. Yet bigger providers in their field were doing contrary things to achieve marketing outcomes. I believe in doing what is known to work, instead of what your cognitive bias wants you to do.

Tagged With: Campaigns, Experiments, Marketing Strategies, Metrics, On Medium

Data science lessons learned from experiencing COVID-19

April 23, 2020 by Lori O'Grady Filed Under: Also Published On..., Measurement

data science lessons learned

Some people would ask, as a data scientist are you upset that the data actually failed you. Not really. Because I know in data science gaining insights from data is a combination of what the data tells you as well as a business person’s intuition and experience. It is a failure to rely too heavily on one or the other. You need to question everything. The data as well as our cognitive biases.

Tagged With: Analytics, Business Insight, Customer Experience, Marketing, On Medium

Primary Sidebar

Categories

  • The Customer is Everything
  • Business Alignment
  • Dashboards and Reports
  • Measurement
  • Technology Stack
  • Also Published On…

Recent Posts

  • Are you waiting for the recession or talking to customers now?
  • Is your online business recession proof?
  • The best onboarding happens without your customer knowing
  • Does your customer transformation wording need a bit of work?
  • Debating a monthly or annual subscription for your members? Is one better?

valueSTK © 2022 Privacy Policy Terms of Use

Sign up to our mailing list and we’ll send you the free guide Key Metrics by Journey Stage

Get your free guide to the top KPIs marketers track to show success on the customer journey.

Sign up to our mailing list and we’ll send you the free guide “Key Metrics by Journey Stage“. Tracking KPI by a journey stage gives you insight into actions that achieve business results. For the benefit of both the customer and your business.

You may unsubscribe from our list at any time.  Terms of Use and Privacy Policy.