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Revenue Analytics

Customer journey mapping or revenue funnel optimization?

July 23, 2020 by Lori O'Grady Filed Under: Also Published On..., The Customer is Everything

customer journey mapping

Customer journey mapping or funnel optimization? They are different perspectives of the same thing. One is the the view from the customer’s perspective. One is our gated internal process. We need both in our business.

Tagged With: Customer Experience, Customer Journey, Funnel Optimization, On LinkedIn, On Medium, Revenue Analytics

Charting an end-to-end revenue cycle

January 15, 2020 by Lori O'Grady Filed Under: Measurement

revenue cycle

When we chart intermediate conversion steps through the end to end revenue cycle, we can see trends that help us with improving the overall sales process. Regardless of stage or team that is interacting with the prospect.

Tagged With: Marketing, Metrics, Revenue Analytics, Sales, Sales Conversion

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