• Skip to main content
  • Skip to primary sidebar

valueSTK

  • Home
  • Services
  • Members
  • Blog
  • INSIGHTS Newsletter

Funnel Optimization

Customer journey mapping or revenue funnel optimization?

July 23, 2020 by Lori O'Grady Filed Under: Also Published On..., The Customer is Everything

customer journey mapping

Customer journey mapping or funnel optimization? They are different perspectives of the same thing. One is the the view from the customer’s perspective. One is our gated internal process. We need both in our business.

Tagged With: Customer Experience, Customer Journey, Funnel Optimization, On LinkedIn, On Medium, Revenue Analytics

Can you recognize the difference between an action and an outcome?

July 25, 2018 by Lori O'Grady Filed Under: Dashboards and Reports

We get muddled at times over actions and outcomes. It can happen because often both are activities and we get caught up in cause and effect. We want to focus on the outcome. When our focus is better spent on the actions we take that provide the outcomes they enable.

Tagged With: Analytics, Funnel Optimization

Primary Sidebar

Categories

  • The Customer is Everything
  • Business Alignment
  • Dashboards and Reports
  • Measurement
  • Technology Stack
  • Also Published On…

Recent Posts

  • Are you waiting for the recession or talking to customers now?
  • Is your online business recession proof?
  • The best onboarding happens without your customer knowing
  • Does your customer transformation wording need a bit of work?
  • Debating a monthly or annual subscription for your members? Is one better?

valueSTK © 2022 Privacy Policy Terms of Use

Sign up to our mailing list and we’ll send you the free guide Key Metrics by Journey Stage

Get your free guide to the top KPIs marketers track to show success on the customer journey.

Sign up to our mailing list and we’ll send you the free guide “Key Metrics by Journey Stage“. Tracking KPI by a journey stage gives you insight into actions that achieve business results. For the benefit of both the customer and your business.

You may unsubscribe from our list at any time.  Terms of Use and Privacy Policy.