Funnel Optimization

Customer journey mapping or revenue funnel optimization?

July 23, 2020 by Lori O'Grady Filed Under: Also Published On..., The Customer is Everything

Customer journey mapping or funnel optimization? They are different perspectives of the same thing. One is the the view from the customer’s perspective. One is our gated internal process. We need both in our business.

Can you recognize the difference between an action and an outcome?

July 25, 2018 by Lori O'Grady Filed Under: Dashboards and Reports

We get muddled at times over actions and outcomes. It can happen because often both are activities and we get caught up in cause and effect. We want to focus on the outcome. When our focus is better spent on the actions we take that provide the outcomes they enable.

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Funnel Optimization