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Customer Persona

What can you learn from irritating sales call requests?

April 13, 2022 by Lori O'Grady Filed Under: Newsletter

customer why

I’m irritated when someone reaches out with a connection request on LinkedIn, then quickly follows up with an ask for the sales call. I’m learning to ask what does that tell me about my own sales style. I need to ask for business in a way that not only works, but works for me.

Tagged With: Business Growth, Customer Experience, Customer Persona, Sales Conversion

Owning your customer data in a cookieless future

February 24, 2021 by Lori O'Grady Filed Under: Also Published On..., Technology Stack

cookieless

A cookieless future is still in the future? Will you be ready when third-party advertisers can’t target and track as well? Can you change your perspectives of how we handle our customer data and privacy?

Tagged With: Campaigns, Customer Persona, Digital Touchpoints, Marketing Strategies, On Medium, Technology

Nothing encourages customer success more than customer success

November 26, 2020 by Lori O'Grady Filed Under: The Customer is Everything

Customer Success

It’s key for marketers to understand the idea behind the original intention of Customer Success. How do customers define their own success? How do we measure they achieve it? And how can we help them get there?

Tagged With: Campaigns, Customer Persona, Customer Success, Marketing Strategies, Metrics

Does your B2B Customer Persona include their job KPIs

April 30, 2015 by Lori O'Grady Filed Under: Measurement

Now let’s consider instead that your B2B customer decision maker is an area Sales Manager. This Sales Manager measured on Market Share and Revenue as well, but they may be more directly measured on the length of the sales cycle and their team’s lead to conversion rate. For this customer, your messaging could focus more on the impact of closing deals anytime anywhere; enabling their mobile sales teams to close deals faster, as well as cutting down on the number of buyers who change their mind in the previous extended time before the invoice was sent.

Tagged With: Customer Persona, Value Proposition

Why Startups should worry about Brand second

January 7, 2015 by Lori O'Grady Filed Under: Also Published On..., Business Alignment

startup customer acquisition

Startups primary focus is customer acquisition. This happens by refining the customer persona, defining and branding positioning statement and responding to the customer buying cycle. You lean this by engaging with customers. Working on brand comes second.

Tagged With: Brand, Customer Buying Process, Customer Persona, Engagement, Founder, On LinkedIn, Value Proposition

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