• Skip to main content

valueSTK

  • Home
  • Services
  • Members
  • Resources
    • Blog
    • Newsletter
  • Let’s Talk

Brand

When the inside matches the outside

January 28, 2015 by Lori O'Grady Filed Under: Business Alignment

Startups should first start with trying to understand the market and what you can uniquely offer of value to that market. That I meant not to ignore traditional branding activities, just not to prioritize that before they have product/market fit validated. And base your branding on this discovery.

Tagged With: Brand, Lean Startup, Product-Market Fit

Why Startups should worry about Brand second

January 7, 2015 by Lori O'Grady Filed Under: Also Published On..., Business Alignment

startup customer acquisition

Startups primary focus is customer acquisition. This happens by refining the customer persona, defining and branding positioning statement and responding to the customer buying cycle. You lean this by engaging with customers. Working on brand comes second.

Tagged With: Brand, Customer Buying Process, Customer Persona, Engagement, Founder, On LinkedIn, Value Proposition

What market sector is your company in?  How you answer the question speaks volumes

November 19, 2014 by Lori O'Grady Filed Under: The Customer is Everything

I’ve been doing customer discovery interviews of Founders that start off with some demographic questions to place some context around the discovery questions that are the meat of the interview. It’s been interesting to hear the answer the Founder gives. Because it’s usually phrased in one of two ways: self-reflective in language that talks about the function of the company; or in customer-centric language that describes the market that the customer sits in.

Tagged With: Brand, Market Segment, Value Proposition

The New Paradigm – B2B and B2C learning from each other

November 1, 2013 by Lori O'Grady Filed Under: The Customer is Everything

While in general I believe this to be true, I see it as more of a shift in paradigm in how companies engage with their customers and scale their business. I believe its occurring because customer requirements for engagement are changing. I also think that the blurring occurs differently in the various layers of the engagement, such as marketing, sales, procurement and customer service. Rather than a blending of styles, I believe that the traditional forms of business are learning from each other. I will expand on these ideas in future related posts.

Tagged With: B2B, B2C, Brand, BYOD, Cloud, Customer Service, Engagement, Marketing, User Experience

Do you use the Twitter List feature?

October 2, 2013 by Lori O'Grady Filed Under: Technology Stack

Lists generate their own separate timeline of the Tweets of the people on the list. Lists can be set as private or public. You can subscribe to other users’ public lists. Members on your lists can be both accounts that your follow or not. A list has its own URL that can be referenced as a link elsewhere. You can use a Twitter list in an embedded Tweet widget on your website.

Tagged With: Brand, Content Marketing, Marketing, Social, Social Marketing, Twitter

Miley Cyrus – Social Media Genius or 2013 Pop Star

September 20, 2013 by Lori O'Grady Filed Under: Measurement

Are Miley Cyrus and her team real geniuses at Social Media promotion or is she just a product of her times. At 21 and having spent a large part of her life in the spotlight, to me it seems a healthy response to use that spotlight to her advantage rather than become a victim of it. Miley is definitely not the first Pop artist to use negative publicity or unusual behaviour as a meaning of garnering attention.

Tagged With: Brand, Engagement, Social, Social Marketing, Twitter

valueSTK © 2022 Privacy Policy Terms of Use