Great thought leadership is aligned to the vision of the company. It should be of value but not give away the whole shop for free. It should entice people to hear more about what you have to offer. Be forward looking and inspiring. And yes, thoughtful.
Content Marketing
Opting-In: Self-segmenting e-mail lists work
Expressed consent means that the prospect or customer has to take a specific record-able action to indicate their agreement to receive mails. Which means going forward business forms (online or paper) need to by default have that little box asking if you agree to receive emails left unclicked, allowing people to do business with us to click them.
Use Social to Bring People to your Site (Not to Send Them Away)
You’ve succeeded in the hard work of getting them to come to your site, why throw this away. To decrease the bounce rate and increase conversions on your site, you want to use social to bring people to your website, not to use social on your websites to draw people away.
Do you use the Twitter List feature?
Lists generate their own separate timeline of the Tweets of the people on the list. Lists can be set as private or public. You can subscribe to other users’ public lists. Members on your lists can be both accounts that your follow or not. A list has its own URL that can be referenced as a link elsewhere. You can use a Twitter list in an embedded Tweet widget on your website.
MailChimp for Salesforce – Generate Leads from subscriptions to your newsletters
MailChimp for Salesforce is an App created by MailChimp and available for free in the Salesforce.com AppExchange. I recently installed the App in my Salesforce account in order to sync subscribers of our weekly into Salesforce Leads and contacts. I’ve been so impressed with this integration that I decided to focus this week’s blog post […]
Providing C-Suite reports that demonstrate the value of online/mobile marketing
The executives in any company are interested in whether the online/mobile efforts are translating into profitable revenue for the company. What should Marketing teams consider when providing senior management with the right information to prove the value of your efforts?
Storytelling as Marketing Tool
When we use storytelling in our marketing efforts, making the customer the hero of our stories, then we can build community and be remembered.