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Content Marketing

Is your thought leadership thoughtful?

March 15, 2019 by Lori O'Grady Filed Under: Business Alignment

tech overwhelm

Great thought leadership is aligned to the vision of the company. It should be of value but not give away the whole shop for free. It should entice people to hear more about what you have to offer. Be forward looking and inspiring. And yes, thoughtful.

Tagged With: Content Marketing

Opting-In: Self-segmenting e-mail lists work

July 2, 2014 by Lori O'Grady Filed Under: The Customer is Everything

Expressed consent means that the prospect or customer has to take a specific record-able action to indicate their agreement to receive mails. Which means going forward business forms (online or paper) need to by default have that little box asking if you agree to receive emails left unclicked, allowing people to do business with us to click them.

Tagged With: Content Marketing, Digital Touchpoints, Email Marketing, Engagement

Use Social to Bring People to your Site (Not to Send Them Away)

June 4, 2014 by Lori O'Grady Filed Under: The Customer is Everything

You’ve succeeded in the hard work of getting them to come to your site, why throw this away. To decrease the bounce rate and increase conversions on your site, you want to use social to bring people to your website, not to use social on your websites to draw people away.

Tagged With: Content Marketing, Digital Touchpoints, Sales Conversion, Social Marketing, Websites

Do you use the Twitter List feature?

October 2, 2013 by Lori O'Grady Filed Under: Technology Stack

Lists generate their own separate timeline of the Tweets of the people on the list. Lists can be set as private or public. You can subscribe to other users’ public lists. Members on your lists can be both accounts that your follow or not. A list has its own URL that can be referenced as a link elsewhere. You can use a Twitter list in an embedded Tweet widget on your website.

Tagged With: Brand, Content Marketing, Marketing, Social, Social Marketing, Twitter

MailChimp for Salesforce – Generate Leads from subscriptions to your newsletters

August 29, 2013 by Lori O'Grady Filed Under: Technology Stack

MailChimp for Salesforce is an App created by MailChimp and available for free in the Salesforce.com AppExchange.  I recently installed the App in my Salesforce account in order to sync subscribers of our weekly into Salesforce Leads and contacts.  I’ve been so impressed with this integration that I decided to focus this week’s blog post […]

Tagged With: Content Marketing, Customer Service, Engagement, Mailchimp, Sales, Salesforce.com, Social Marketing

Providing C-Suite reports that demonstrate the value of online/mobile marketing

May 29, 2013 by Lori O'Grady Filed Under: Dashboards and Reports

The executives in any company are interested in whether the online/mobile efforts are translating into profitable revenue for the company. What should Marketing teams consider when providing senior management with the right information to prove the value of your efforts?

Tagged With: Analytics, Content Marketing, Leadership, Marketing, Metrics, Social Marketing

Storytelling as Marketing Tool

February 27, 2013 by Lori O'Grady Filed Under: The Customer is Everything

When we use storytelling in our marketing efforts, making the customer the hero of our stories, then we can build community and be remembered.

Tagged With: Content Marketing, Customer Service, Engagement, Product Management, Social, Social Marketing, Technology

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