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Email Marketing

Opting-In: Self-segmenting e-mail lists work

July 2, 2014 by Lori O'Grady Filed Under: The Customer is Everything

Expressed consent means that the prospect or customer has to take a specific record-able action to indicate their agreement to receive mails. Which means going forward business forms (online or paper) need to by default have that little box asking if you agree to receive emails left unclicked, allowing people to do business with us to click them.

Tagged With: Content Marketing, Digital Touchpoints, Email Marketing, Engagement

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