A turning point isn’t just about the thing that changes everything, it is about the direction we take afterwards. Our responses. Good and bad. While some will always blame others and the events, there is a growing number of people who are making deliberate decisions about their life and work. About how they show up on a day to day basis.
While we may want to have an easy formulaic answer to how to track LTV, it really depends on your business and your customers. How and why your track it can be unique to your business. So, what do you need to consider when making decisions around it?
Problems occur in the gaps between people. Often issues occur between individual people, teams and silos, companies and customers because of miss understood lines of responsibility and unmet expectations. How often have we all heard the expression that a problem arose because “things fell through the cracks” He then went on to explain that the ideal solution to these problems is not reorganization or rewriting of agreements, but in finding the higher goal that the separate sides would benefit from, and forge a joint resolve to accomplish that goal.