As a SMB marketer it can be a big benefit to use a variety of freemium services in your MarTech mix. Especially when it comes to things like your mailing lists or customer surveys. Or with your website analytics and dashboard reporting.
You may have noticed that I recently rolled back to the free version of Mailchimp. In truth, I wanted to roll forward to ActiveCampaign, but the timing isn’t quite right. So, it was a not now. And since I’ve used Mailchimp in the past, it was an easy decision to roll back for now.
One of the drivers that made this less painful is that my website sign-up forms are native rather than embedded. New subscribers are then provisioned using Zapier. That way, rolling back meant changing the zap and testing it.
Easy for me because I follow a few simple considerations in how to make use of freemium services.
Which inspired me to share what to consider in my latest blog post. To help you benefit from my experience of making the most from freemium tools.
Here’s a glimpse of what you’ll learn:
- How it’s important to develop a core set of products that are foundational to your business. And then experiment with integration of freemium services.
- When you might want to use different freemium services. Hint. Consider segments and campaigns.
- Making sure that data privacy and your budget underpins what you decide to use.
I want you to have this information because all too often I see people chain their business to technology choices that either don’t fit or they grow out of. With these rules of thumb you can learn to think out of the box and try different things
>>> Get curious and head over here to read the post.
Here’s to getting the most from our MarTech!
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