Improving customer experience helps your core marketing practices. And vice versa. The two approaches work in tandem. Yes, it’s a priority to identify your customer issues. You also need to focus on your core practices.
A funny thing that happened while trying to improve – or get back to – better flexibility in my left knee. I have arthritis in the knee and a baker’s cyst develops when it’s inflamed. That’s fluid behind the knee. It acts like a door stop and interferes with my bend. Yoga poses I used to do perfectly, become challenging. Like pigeon. Even tree. I am proud that I can do gorilla pose and put my hands under my feet in a forward bend. But need to bend the knee and the practice falls apart.
Long preamble to get to my parable.
Long preamble to get to my parable.
This past weekend I decided to Google dealing with my knee flexibility. I discovered foam rollers. If I use a foam roller to massage my calf and hamstring, that will help awaken the natural process for my knee to clear inflammation.
I got down on the floor with a foam roller and started to roll back and forth. It was kind of like doing a reverse plank because it requires holding yourself up over the foam roller to do it. It looked easier in the YouTube videos. All I could think of while doing it was …. Girl, you got to work on your core.
Thing is. A strong core will really help my knees.
Funny. I am back at the beginning.
Funny. I am back at the beginning.
I see a few lessons here for our marketing and customer experience practices.
Yes, you need to identify and work on your problem areas. But sometimes, working on them highlights you also must work on your core practices. A core foundation helps with the problem areas too. It’s important to find the balance. And maybe move back and forth between them.
Yes, it’s a priority to identify your customer issues. Perform customer surveys or interviews at key touchpoints to gather feedback. Continually look at your analytics to work on improving conversions and identify issues with flow through your website.
You also need to focus on your core practices. Continuously refining your ideal client personas. Understand your customer journey flow. List hygiene activities to make sure the list matches that ideal client persona.
Improving customer experience helps your core marketing practices. And vice versa.
The two approaches work in tandem. Improving customer experiences help with your core marketing practices. And vice versa.
As to next steps to improve my knee flexibility… I’m going to try out a handheld foam roller that you move while you remain still. And massage those calves and hamstrings while in gorilla pose. There’s always an alternate way!
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