I went to a super cool webinar last week on using ChatGPT as a social media assistant.
What I learned changed how I use ChatGPT. I’m still working on I, but I couldn’t wait to share some of the value with you. Please read on.
The session was by Sarah Tolpina, as part of Richmond Hill’s Empowering Women in Entrepreneurship week celebration week. You can see my excited comment about the event in this LinkedIn post.
The main goal of the session was to demonstrate using it to help you create a social media calendar of suggested posts.
Sarah asked for a volunteer from the audience. Then guided the business owner through an interaction with ChatGPT.
Sarah started with an “act as” prompt. Telling ChatGPT to act as a social media expert. The last line in the prompt was – wait until I ask you questions before you answer. Pausing the usual overwhelming stream that can come from ChatGPT.
Next, Sarah asked ChatGPT what it needed to know to help create a social media calendar. It came up with a long list of things that really set the context of the business, the audience and the content they wanted to produce. They feed ChatGPT answers from the business owner.
Sarah told us to really engage with it for a while before asking it to create the calendar. To really push it to respond beyond generic responses. To be open to different perspectives that you might not have thought about. After all you likely aren’t the expert you are asking it to act as.
Finally, she asked ChatGTP to produce a calendar of posts for April. It did. A calendar tailored the output to what it had been trained on in the thread. As she used the paid version, she also asked it to provide this as an excel download. So cool.
Something valuable that I learnt was that this tailored act-as scenario is specific to this chat thread. Sarah said, sure it takes time to set it up the next time. But you can return to this thread next month and ask it to come up with a calendar of posts for May. And so on.
To illustrate the power of “act as” she opened a new Chat thread. Starting this chat telling ChatGPT to act as a copywriter. Feeding it one of the suggested items in the calendar.
So cool. You can have multiple “chats” that act as different assistants for different things you want to do. You can even give a chat thread a name that it will respond to.
I’m committing to exploring using this. Taking time to really refine different chat threads that can assist me. Reflecting on the outputs and tailoring it further. Doing it a little at a time, over time. Realizing I can learn a lot from ChatGPT. Knowing I also have to manage the time I put into it.
I’m not sure if I will name my ChatGPT assistant Alice or The Dormouse. I definitely will name it something that reminds me to not go chasing rabbits. To use it to learn. I want it to feed my head!
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