I’m working on a guide about using Mailchimp with HubSpot Sales Professional. It’s going to come out in a couple of months.
You might think, why would someone want to do it? Why not just move everything to HubSpot? And why not start with using Marketing on HubSpot first, before using the Sales features?
After all, HubSpot started with a focus on being a robust all-in-one platform for Marketing.
And yes, it has a host of robust features for marketing. Email marketing, content management, website development, SEO, social media management, ad marketing, to name a few. Along with analytics and reporting.
HubSpot is a strong robust platform for Sales and Service teams
It is also a strong robust platform for Sales and Service teams. Providing the ability to create automated sequences, workflows and pipeline management. And being able to report effectively on Sales efforts.
An SME considering HubSpot Sales professional, might already be using a variety of MarCom tools for their website, blog and social tracking. And aren’t ready to move it all to HubSpot. Or frankly, their Marketing team doesn’t want to.
Or possibly the Sales Team sources it’s leads directly. Ads that directly set up a meeting with the Sales Team. Or meeting calendars and website chat bots, that do the same. The funnel is no longer a straight line from Marketing to Sales. If they do subscription sales, up-sales and cross-sales, leads for continued business might already be past marketing.
For companies that want to make use of all the features of HS Sales Professional, then the accompanying HS Marketing Professional base price doesn’t always make sense. At least not initially.
With the Mailchimp integration, HubSpot is the one true source of information for the Sales team.
Yet you want the contact information to flow back and forth between the tools that you use. And have HubSpot to be the one true source of information, when the Sales team looks at the contact record. Are they reading out newsletter? What type of information are they interested in? Are they looking at our website?
Creating an integration with a mailing list software, like Mailchimp, gives you the room to do just that. Syncing contact information across the two platforms. Managing the subscription process. Passing to HubSpot campaign information.
Yet still the business planning, to decide is there are future conditions when you might do a migration.
At the time of your choosing. When the costs make sense. And the teams have time for a migration project.
What do you think? Do you see the benefit of using Mailchimp with HubSpot Sales Professional?
