Do you know where your business sits on a digital maturity scale? Does it matter?
First, let’s consider the points on a digital maturity scale.
Novice – limited digital capabilities and are just starting to explore the benefits to the business.
Intermediate – some digital capabilities, though not yet integrated into core operations.
Advanced – integrated digital technologies into core operations and starting to realize benefits.
Leader – fully embraced digital technologies and using it to drive innovation and business growth.
Native – digital is at the heart of business operations and likely has been since the start.
Do you see your business on the scale?
And yes, it matters. A reflection on the scale enables you see where you are and importantly, where you want to be in the not-so-distant future.
It aids in setting strategy. Let’s you aim for where you want to be in say, six months, a year, or three years.
You can decide your steps to get there. Use the scale as a way to evaluate when planning strategic initiatives.
And yes, some initiatives may be focused on getting to the next level. Others may be about increasing the capabilities at the level you are at. While getting ready to aim for the next level.
Knowing where you are helps you prioritise and create a roadmap of change.
Knowing where you are is a big step. It makes the next step more sure-footed. Less likely to stumble or fall.
It strengthens the journey!
Are you ready to begin?