I want to share something with you I learned from following Amy Porterfield.
Audience building never ends.
Amy’s success path for her clients can be summed up as:
Build Audience -> Create and Validate Offer -> Scale.
The thing is it’s not really a linear path like this. It’s not finish the first stage and then move onto the next stage thing.
Because audience building continues even when you have an offer in the market. Audience building never ends.
So how do you know when the Audience is big enough to put an offer in front of them?
That’s unique to each business. And the results you want to achieve.
Or I should say… the results you expect to receive. Because the results will be smaller with a smaller audience. As well, it might not be initially profitable if your audience is small.
But that might be okay. For your business.
Putting an offer in front of any audience will teach you something.
And what you learn will about the segment of the audience that buys.
Hmmm.
Thoughts?
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