I’ve been musing on the differences between automation, AI, and human touch in sales, marketing, and service. And, about how you can use all three to optimize revenue operations.
There has been a lot of buzz this year about generative AI.
I believe over the course of the year the conversation started to change.
Initially, the curiosity was around what it could do. Now the conversation seems to be more around what can you do with it and what do you need to learn to make use of it the best.
Maybe we need a different question.
When optimizing, how does AI fit into the mix with automation and human touch? The things you are likely already looking to optimize revenue operations.
In my latest blog post I discuss what each brings to the table and provide an example of how they might work together.
Here’s a glimpse of what you will learn:
- Automation alone is useful, even in a world with AI. It increases efficiency.
- At times generative AI adds value to automation. Content becomes more relevant.
- Use human touch for high value steps or when things are at risk. To guide and achieve your purpose.
>>>You can read the latest blog post here!
The layering of automation, AI and human touch is a powerful tool to optimize revenue operations.
It isn’t an either-or response to use one tactic or the other. It’s about deciding the best mix for your business,