It’s been a crazy week for me. There’s a lot going on personally. And work, is well work. Sometimes it’s a passion. Sometimes it’s work. In short, this is one of those weeks where it’s work.
For some reason, things have really gotten confused and messy. Disruptions. Muddled communications. Things not working. Enough so that on a lark, I googled “is Mercury in retrograde”. To find a website that said: “No. Something else must be bumming you out.” Lol. I probably need a holiday.
Enough of my problems.
In truth, I am working on getting ahead on my content calendar. Creating some stuff for those times when I just want to publish. So, I don’t have to create something on the fly. For weeks like this week.
It’s a goal of mine for 2021. To be there by the holiday season at the end of the year. To have something in the can for the last week of the year, so I can take that off. Something like a compilation of favorite newsletters of 2021. Have you ever noticed how many people do something like that?
It leads me a relevant question for marketers to ponder. Which is better? To be consistent? Or to produce high quality every time? Which do customer’s respond to better.
The truth is even Babe Ruth didn’t hit it out of the park every time at bat. In fact, in his career he had more strikeouts (1330) than homeruns (714). Not that I advocate of that go big or go home style. What I admire about it is that it shows we remember the successes, not the failed attempts. So, at times we need to just attempt.
I am a big believer in just showing up. On a consistent basis.
It is what builds relationship. It is what builds trust. Yes, you need to focus on creating a consistent level of quality at the same time. To set a level of customer expectation. That builds trust too. A trust in the level of quality you produce.
Likewise, I admire Picasso’s approach to creating. He was prolific about creating. He produced over 50,000 works of art in his lifetime. Yet ever piece wasn’t a masterpiece.
However, it makes you wonder if he would have created masterpieces if he hadn’t created all those that weren’t.
How do you stay ahead of your content create? What do you think is more important? Consistently producing at quantity. Or focusing on high quality, even if it means doing less.
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