When rolling out new MarTech a lot of people focus on data clean up and staff take up, to make sure the data collection is correct. Trolling over usage reports to find the people who are resistant.
While I appreciate that garbage in is garbage out, I believe that you benefit more from focusing on the data that will give you the best insights. Insights that are tied to your strategic goals.
Otherwise, you waste a lot of time and effort that you could spend focused on what is important to your business. And you’re customers.
Yet, you’re not always sure how to create the best measurement plan.
I believe if you tie your measurement planning to your customer journey, then that can guide you in terms of what to collect and when.
I explore this further in my latest blog post Tie your measurement plan to the customer journey.
Here’s a glimpse of what you’ll learn:
- When you might be a slave to your data collection when focused too strongly on data clean up and tech tool take up.
- How having a measurement plan that parallels your customer journey can help you to decide what data is needed at what time.
- How this ultimately helps with the insights you gain from your reporting. And benefits the customer experience and the workflow of your staff.
I wanted to share this idea with you, so that you can use it in your own measurement planning. And benefit from gathering the right data to help you grow a thriving customer base.
>>> Get curious and head over here to read the post.
Here’s to getting the best insights from your data!
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