Whether you formalize it or not, your business has a digital strategy. Even if that strategy is to not be proactive or deliberate about using digital to connect with customers.
The question then becomes – is it serving your business well? How do you know?
In my latest blog post, I discuss symptoms you might experience if your current digital strategy isn’t supporting your business objectives.
Symptoms I delve into are:
- Your digital strategy lacks clear direction and stated objectives
- Poor performance of your efforts on digital channels
- Difficulty keeping up with the pace of change
- Disjointed or siloed initiatives
>>>Read the blog post to learn more about these symptoms
Identifying these symptoms can signal that your digital strategy needs a deeper look. A review and reset.
Because a strong digital strategy enables your business to find that sweet spot where business objectives align with the initiatives you invest in.
Which is where you want it to be so that it’s serving your business well. No matter what those objectives are.