Yesterday, on Whitney Johnson’s Calm Amidst the Chaos LinkedIn live, the topic was the 5th step in the personal disruption framework Step Back to Grow.
She shared that her daughter decided to delay going to college this year to step back and think about what path she really wants to take. She said it was brave because sometimes saying now is really hard when there is an expectation to say yes.
It immediately made me think of Bid / No Bid decisions
I’ve worked along side some very successful sales teams over my career, ones that achieve millions in sales quotas. I can tell you even for them No Bid is hard. Most sales teams have a process to reflect on a Bid / No Bid decision. But I think very few actually make that No Bid decision. They come up with ways to justify a Bid some how.
The same can be true when strategizing about our marketing portfolios.
Are there products, campaigns and channels that we need to say no to because they are not longer performing well?
Is there a Marie Kondo version of thanking a product for the wealth it’s brought us in the past and then just letting it go?
In this week’s blog post I look at how we might step back to grow, by taking a periodic review of our marketing portfolio. And not only decide what we want to add to it, but what we might want to take out.
Here’s a glimpse of what you’ll see in the post:
Making decisions to be on brand when business direction changes
Evaluating if our marketing portfolio is at risk of disruption
Deciding on an overall mix of innovation and sustainability that fits our business risk tolerance.
>> Head over to the blog post to hear more!
What do you think? What is your biggest challenge when rethinking your marketing strategy?