A recent Gartner survey showed that less than 50% of companies surveyed effectively use their customer journey maps to improve customer experiences. They others either don’t have one completed or don’t use it.
I’m willing to bet if you surveyed smaller businesses who may be outside of Gartner’s survey catchment, the results might be even less people effectively use customer journey maps.
It’s too powerful a tool to file away in a drawer. It needs to be current and actionable. So much so that I made how to do this the topic of my latest blog post.
Here’s a glimpse of what you’ll learn:
- What you risk when you don’t have a clear customer journey mapped out and understood by everyone on your team
- How to create a customer journey map that is both current and actionable. Who to involve in the process. Tools to use.
- Why starting small and iterating forward can help you continuously enhance customer experience at each touchpoint.
I want to share this with you because I strongly believe that making use of your customer journey map to continuously enhance customer experience is an indicator of the vitality of your company. A company with a thriving engaged customer base.
>>> Get curious and head over here to read the post.
Here’s to great journeys with your customers!
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