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Use your journey maps to help enhance customer experience

June 30, 2021 by Lori O'Grady Filed Under: Newsletter

enhance customer experience
Photo by Web Buttons Inc on AdobeStock

A recent Gartner survey showed that less than 50% of companies surveyed effectively use their customer journey maps to improve customer experiences. They others either don’t have one completed or don’t use it.

I’m willing to bet if you surveyed smaller businesses who may be outside of Gartner’s survey catchment, the results might be even less people effectively use customer journey maps.

It’s too powerful a tool to file away in a drawer. It needs to be current and actionable. So much so that I made how to do this the topic of my latest blog post.

Here’s a glimpse of what you’ll learn:

  • What you risk when you don’t have a clear customer journey mapped out and understood by everyone on your team
  • How to create a customer journey map that is both current and actionable. Who to involve in the process. Tools to use.
  • Why starting small and iterating forward can help you continuously enhance customer experience at each touchpoint.

I want to share this with you because I strongly believe that making use of your customer journey map to continuously enhance customer experience is an indicator of the vitality of your company. A company with a thriving engaged customer base.

>>> Get curious and head over here to read the post.

Here’s to great journeys with your customers!


Do you like this topic? You might also enjoy these blog posts:

  • Customer Satisfaction is complex
  • Nothing encourages customer success more than customer success
  • Customer journey mapping or revenue funnel optimization?

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Sign up to our mailing list and we’ll send you the free guide Key Metrics by Journey Stage

Get your free guide to the top KPIs marketers track to show success on the customer journey.

Sign up to our mailing list and we’ll send you the free guide “Key Metrics by Journey Stage“. Tracking KPI by a journey stage gives you insight into actions that achieve business results. For the benefit of both the customer and your business.

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