Are the marketing and sales teams in your company “frenemies”?
I know it can happen. We’ve all seen times when the two teams devolved.
They look friendly on the surface. Yet, you can feel an undercurrent of ongoing rivalries or disagreements.
As a leader, you can change this by giving attention to setting them up to build a stronger relationship. By creating a culture that helps overcome differences.
In my latest blog post I outline what leaders can do to foster cooperation between between their Sales and Marketing teams.
Here’s a glimpse of what you will learn:
- What brings them together. Common goals. Alignment. Collaboration.
- The challenges that can divide. Things like lead quality, results being measured differently and poor communication.
- Benefits of becoming allies instead of frenemies.
>>>You can read the latest blog post here!
When aligned, these teams can achieve significant success in driving revenue and growth.
As an effective leader, how do you foster cooperation between these two teams?