Do you know enough about AI to know if the tech products claiming to use it are actually providing AI value?
First a funny analogy. I saw an ad for a beauty product this week that claimed it was great because it had plant stem cells in it. I tend to laugh at these ads. Funny thing is, that while plant stem cells in beauty products may have some benefits, they don’t actually rejuvenate human skin. Yet using the term stem cell carries all sorts of connotations with it that make buyers think it might. Making this just great marketing at this point in the evolution of skin care.
Now back to AI value.
AI is fantastic. AI is powerful. Yet, AI can also mean a lot of things to a lot of different people. Predictive maintenance of heavy duty equipment. The speech recognition used by Siri, Alexa and Cortana. Identifying fraud use patterns in unstructured data records. Facial recognition.
What we want AI to do is what we would do, but faster and in greater quantity. And be lot smarter. We want it to get better and better over time.
Consider first what you need to do. Then figure out if it can be enhanced by AI. What job are you hiring AI to do?
Don’t just get lured into buying the AI version of plant stem cells.
