When people are asked to describe great customer experience, most people will point to examples of when companies failed to deliver. It’s sometimes easier to describe what it isn’t rather than describe what it is.
We can all share that awful horrible experience we had. Being on hold forever and then not getting what you want. Sales call requests on repeat. The free download that disappoints.
Yet can you quickly recall the good experiences? Often not.
A large part of it is because of how our brains work. Humans are naturally wired to focus on problems. To see the negative. To see risk. It’s part of our evolution.
It’s also because a good customer experience is one that flows. As in the state of flow. Focused. Present. It’s kind of like you know when you are hungry or full. Yet do you recognize when you are sated?
When you are really dialed in, you lose that outside awareness.
So how do you do both. Create great positive customer experiences. And make those experiences memorable?
In my latest blog post I discuss four different tactics that you can use that will help make your positive customer experiences memorable. Tactics that create stickiness while not interrupting or distracting from the flow.
>>> Get curious and head over here to read the post.
Here’s to making your customer touchpoints memorable for all the right reasons. The positives. The successes. The celebrations.
Create great memories together and customers will come back. Again and again.
If you agree these are great ideas, post a story on LinkedIn about how you see it fitting into your customer experience flow.
And tag valueSTK! Let’s celebrate together.