• Skip to main content

valueSTK

  • Home
  • Services
  • Members
  • Blog
  • INSIGHTS Newsletter

Happy Canada Day or July 4th or both!

July 3, 2020 by Lori O'Grady Filed Under: Newsletter

It is a week of celebration. Even if right now we celebrate differently. And at times we need to dig deep to see why we celebrate. 

Canada Day

Here is my favorite childhood picture. One slice of Canadiana.

Just what you do… dress your little girls in pretty dresses and snap a photo of them in front of a moose.  I’m the little girl in the middle, lol. 

I’ve always found it interesting that these two national holidays are the same week. Because it shows the two cultures in juxtaposition.

For both it is a time of summer bbqs, family and celebration out of doors. (Even if some family connections this year are virtual, we are hopefully still connecting!)

Americans always celebrate July 4th on the 4th, no matter what day of the week it lands on. It is such an important day in terms of celebrating the values of independence, patriotism, and community, that the day is fixed.

Canadians often slide it to a weekend, though gov’t and stores are mostly closed on the 1st. Canadians want to turn it into one of the summer long weekends. One where we often head out to cottage or cabin country.  

Some Canadians shift their day off from July 1st to July 4th because they serve American customers. A tendency for most of the holidays that are different. We adapt and shift to serve our customers.

For Quebecois, St Jean Baptiste Day on June 25th can be a bigger day. And for Ontarians, July 1st can seem like an echo of the May 24 weekend, that we affectionately call firecracker day. 

All this can seem like a lack of national pride to Americans. It’s just our way of quietly celebrating our country differently.

So beyond wishing you all well and waxing on poetically, why am I getting into all of this in a weekly email aimed at talking about identifying marketing insights? Because for me this juxtaposition tells us something about looking for insights about our different customer segments. For building up our customer personas.

In marketing, we sometimes try to describe our customers in terms of surface demographics, but we can understand them better and deeper by their behaviours. (Notice the u,eh)   While Canadians and Americans both celebrate with national pride, we do it differently.  Those same behaviours are opportunities to engage with our customers. And, yes, in the case of a national holiday, celebrate along side them.

So, here’s to you!

I hope you are enjoying the holiday that you celebrate this week! That you get a chance to spend some time in the sun. Connect with people you love. And enjoy some good food.

Get your free guide to the top KPIs marketers track to show success on the customer journey.

Sign up to our mailing list and we'll send you the free guide "Key Metrics by Journey Stage". Tracking KPI by a journey stage gives you insight into actions that achieve business results. For the benefit of both the customer and your business.

valueSTK © 2022 Privacy Policy Terms of Use

Sign up to our mailing list and we’ll send you the free guide Key Metrics by Journey Stage

Get your free guide to the top KPIs marketers track to show success on the customer journey.

Sign up to our mailing list and we’ll send you the free guide “Key Metrics by Journey Stage“. Tracking KPI by a journey stage gives you insight into actions that achieve business results. For the benefit of both the customer and your business.

You may unsubscribe from our list at any time.  Terms of Use and Privacy Policy.