In my private FB feed this week, one of my sisters posted pictures of her and my nephews playing Risk. She is amazed that her 12-year-old son always wins.
I laughed because I’ve played games with him before. I remembered a time we played Clue. His logical older brother was working it out by a slow process of elimination. While he just saw the answer mid game. Made his way to the right room and declared it was Miss Scarlet with the rope. I recognized the strategic thinking trait in him. I like to think he gets it from his Auntie Lori. lol
For me that strategic thinking muscle works when you consider data you can rely on, add to it a bit of intuition and experience, decide on a path forward, and then execute. You may be right. You may be wrong. But, you can always course correct from that position with new information.
The question then is what data do you rely on? I think the answer is unique to your unique business. One of those “it depends”. At the same time, understanding different metrics you might not have considered before is a useful way to bring up fresh ideas. Maybe provide that new information to use to course correct.
With that in mind, I am exploring different metrics as a periodic theme for my blog posts. Something I hope will be useful to you in your marketing efforts.
This week I looked at Sales Velocity. It’s a great metric because it bridges Marketing and Sales. Something Sales teams use as a revenue performance metric. Something Marketing can look at when setting objectives and strategies for campaigns.
Here’s a glimpse of what you will get out of reading the post.
- A breakdown of how Sales Velocity is calculated. What goes into this comprehensive metric.
- Ideas of strategic objectives for marketing campaigns to optimize Sales Velocity
- Why this metric is important for both Sales and Marketing teams
If you have another metric you would like me to look at in a future post, write and let me know at [email protected].
